Dell ran the business from his dorm room and started out by providing customized upgrades for standard PCs. The venture proved to be quite profitable, and Dell was able to leave college within the same year to start building PCs of his own.
In 1985, the company released the Turbo PC, which was the first computer that featured Dell’s own unique design.
The company was established on the premise of creating and selling PCs that were custom-built directly to consumers and the company initially sold the products it produced through advertisements as well as various mail-order catalogues.
Dell was able to offer the high-quality, customized PCs at affordable prices by avoiding traditional retail markets and the costs associated with these. Dell has always emphasized customer support and sent technicians to service PCs, implementing a policy associated with risk-free returns.
This business model proved to be successful, and the company quickly grew and expanded into international markets, becoming public by 1988.
During the 21st century, Dell had expanded its product line to include a variety of televisions, digital cameras, and computer related products, accessories, and components.
The name Dell Inc. was adopted during 2003 to signify a more into broader consumer electronics markets.
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